• To develop an understanding of the sports agent business, with particular emphasis on learning the ins and outs of the business.
  • To develop the skills of critical thinking and ethical/legal ramifications surrounding the sports agent space.
  • To cultivate and engage the creative imagination on how to market players or where they obtain marketing opportunities.
  • To provide an outlet for members to use in learning the sports agent business, with consistent guidance if needed.
  • To develop an understanding and appreciation of what it takes to succeed in the sports agent business.
  • To develop qualitative skills and an understanding of gaining clients within the sports agent business.
  • To provide the necessary skills to hone your “pitch” in attempting to sign professional athletes.
  • To provide the necessary regulations to be compliant when acting as or becoming a sports agent.
Teaching Method

Sports Agent University has a “hybrid” pedagogical approach to active learning. Throughout each respective course section, members will have the opportunity to test their skills through our online platform and make appointments for “live” discussion with some of the leading sports practitioners in the space today. Each course section will test each member’s skills, and aim towards mastering the course of study for receiving a certificate at the end of completion.

Assignments & Interaction

Members have assignments that will better prepare themselves for the sports agent business. Assignments will be posted and members are expected to complete them and be ready for live interaction and discussion via telephone with a professional by securing an appointment through our online booking calendar. Here, members can take advantage of a live discussion and interaction session with a leading sports professional.

Course Sections

The course sections provide a foundation of what it takes to become a successful sports agent and to land your first client. Additionally, they will provide industry insight and facilitate a better understanding of the information needed to succeed in the sports agent business.

Each course section may include some or all of the following: reading material (articles, PDF files), audio/video files, an assignment, a quiz, a live one-on-one teleconference, or a live chat session. Live teleconference and chat sessions may be necessary for certain sections as they require a “live discussion” with questions and answers. The course syllabus, which outlines assignments, actions (whether a live interaction is needed), due dates, and links to documents and quizzes, is accessible upon registration.


Our assessment features provide administrators with a protocol for building online assessments using different question types. Scores are logged into our online platform. Our practitioners can use these assessment features to test a member’s knowledge, measure progress, and gather information to dissect a member’s strength(s) and weakness(es).

Evaluation & Certificate of Completion

At the end of the course, members will schedule a final interview discussing career goals and objectives and taking the next steps. Upon completing the course, members will be awarded a certificate of completion acknowledging their mastery of the course material.